E-commerce shops and sales are a very good way for starting a business. Lockdown changed many things, including how people get their daily needs, and show us more remote potential. Amazon was a widely popular eCommerce before then of course, but it gives more chances to even smaller businesses to deliver remotely. Any type of business could get into eCommerce either by selling a physical product or Digital E-products (Like E-books, digital arts, membership, and videos). There are various platforms where you can sell any product types which could be coding or non-coding platforms.
For the non-coding platforms which are CMS, like the popular Shopify, and woo-commerce. However, one of the most reliable platforms for digital products generally is Gumroad e-commerce. (short stuff on gumroad). This platform isn’t only easy in create, but also easier to sell products. To get started with gumroad, here are step by step step-by-step guild on how to set up your store on the platform, tips for having sales, and things you should know about the platform.
How to Create an online store on Gumroad in 5 steps
Step One: Account Setup
Go to the Gumroad website on your browser, click on the “start selling” option and create an account with your email address. Set up your seller accounts by filling up the necessary information. Here, you will set up your store name, store URL, bio, and product category then click on “next to add your first product”
Step Two: Product settings
On product settings, you’ll select the type of product (Classic, pre-order, or membership). Then you enter the name and price of your product. Click next to add more details to your product, like the SEO description, call to action, images or videos, product file, and more details. After you fill-up the necessary product settings, then you can publish it immediately.
Step Three: Checkout Page
To customize the checkout page, click on the “checkout” tab next to the product tab. Select your payment form type templates that are ready-made. Then tick the shipping options if the product is shippable or not and input your “thank you” message as a receipt for the customer and save the changes. You can also add a discount to the product price under the checkout settings.
Step Four: Store Customization
To customize the look of your store, click on “profile” on the menu, then select “stylOnstyle OPn the design page, you aa dd logo, banner, profile picture, incest CSS codes, and how your products will be organized in your store.
Step Five: Payment Settings
Payment: Click on your profile name and go to settings and select the payout option. You’ll fill out the required account details and when to schedule your regular payday. If you have a WordPress store, you can also embed your gumroad digital product on the website by using the gumroad plugin.
How to Sell effectively on Gumroad
Is it easy to sell on gumroad? Yes, with easy, attractive store design and proper marketing plans like SEO, Social media marketing, and affiliate marketing, you could make large digital product sales.
SEO
When creating your store profile, make sure you do perfect keyword research for your product categories and products generally. You can use your store name or keyword as part of the URL to create relevancy in searches. Also, doing a proper optimization for your product names and description is important in making your products show up more in searches.
Social media share
Creating professional social media accounts for your products or store on Facebook, Twitter, Instagram, and other social network is a plus. This will increase your store exposure and bring in new customers from social networks. Regular share your products directly from gumroad to social media spaces, communities, or networks.
Post feature,
You can send emails and follow up with your registered customers about new products or discounts. Your home page is automatically a leads page where your visitors can drop their email. These addresses are stored in the Gumroad database where you can automatically send them marketing emails, or schedule up to 4 posts per month.
Affiliate marketing
You can add an affiliate to promote your product, but the affiliate marketer needs a gumroad account as his registered email address will be used to send an invite. This will make them find buyers for your products and the percentage will be sorted by gumroad. To make the affiliate more interested, give them a good percent offer to attract them.
Workflow
These are like email marketing when you send custom mail to your buyers at a specific time and period. The mail could be in two formats, the automatic responder which is sent immediately, and a follow-up campaign which is seen after the sale. The latter could be in a format where you recommend another digital product related to what they bought
Is gumroad free or paid?
Yes, Gumroad is initially free. You have unrestricted access to all creator and store design capabilities, and you only pay when you earn sales.
Is gumroad good?
Gumroad is very good if you are looking to get an eCommerce store to sell your digital product. Registration and store creation are free and you can start selling for free. Gumroad is a legit e-commerce store where you can sell your ebooks, videos, courses, and membership and you’ll only have to pay after sales.
